About Us

Southwest Art

With over 40 years of experience, Southwest Art is the leading magazine devoted to American Western art. Each issue puts readers in touch with the artists, galleries, and collectors that shape the market.


The Collector’s Guide

The Collector’s Guide is the companion for your New Mexico art journey. The Collector’s Guide contains hundreds of full-color images, gallery and artist studio profiles, street-by-street locator maps, and museum, lodging and dining directories. More

The Artist’s Magazine

The Artist’s Magazine celebrates the creative life and the creative act, the artist as well as the art, by showcasing the best work—in all media and in all styles—of the best artists working today. With beautiful color reproductions, engaging interviews, lively discussions of timely issues, practical lessons in craft, and news of exhibitions and events, The Artist’s Magazine inspires, informs, encourages and instructs so that an artist’s creative life will be filled with success as well as pleasure. More

Watercolor Artist

Watercolor Artist takes you inside the studios of the best and brightest of today’s watermedia artists. Here you’ll learn about making art from the inside out—from cultivating that first twinkle of inspiration to pinpointing the materials and techniques you’ll need to execute your idea. Plus, each issue brings you the most reliable information available on must-have painting tools and materials, from paint to paper to brushes and beyond. For artists working in watermedia, Watercolor Artist is the definitive source for creative inspiration and technical information. More

The Pastel Journal

The Pastel Journal is the leading publication devoted to pastel artists of all skill levels, from the passionate amateur to the working professional. You’ll find each issue packed with gorgeous artwork, insight and creative inspiration from top working artists to help you be the best pastel artist you can be! More


Southwest Art is a division of F+W, A Content + eCommerce Company. With its headquarters in Cincinnati, F+W has nearly 1,000 employees worldwide and operates offices in Devon, England; New York City; and Iola, Wisconsin. The company’s publications target hobbyists and enthusiasts in categories such as writing, fine art, genealogy, graphic design, crafts, antiques, coins, stamps and the outdoors.

F+W publishes more than 50 magazines and has an equally deep book-publishing program across 10 different imprints in complementary, special-interest fields, including North Light Books’ fine-art books. In addition, the company owns and operates conferences and book clubs in the United States and United Kingdom. More

Southwest Art  is part of the larger F+W Art Community, which offers fine art contests, art videos, art classes, fine art books, ways to sell your art, and more. Whether you’re interested in oil painting, watercolor painting, or art history, we’ve got you covered.